EaCa Alley

What started as an artistic showcase and marketing opportunity, rapidly transformed into a community revitalization movement. The mission was to transform blighted public spaces into valuable destinations through a series of vertical botanical garden installations.

The acronym "EaCa", was a naming convention established to explain the alley’s location, EAst of CAheunga Blvd (Hollywood, CA). We envisioned this alley as prototype for an entirely new model for an urban park system that directly benefits the community, while self-sustaining through private investment and advertising revenues.